Baxters employs the mantra “be different, be better”, and a passion for using the very best ingredients, recipes, and preparation. Today, under the fourth generation of family ownership, Baxters manufactures and distributes products throughout the world.
 
Baxters is the number one beetroot brand, a product that has been part of the Baxters heritage since the 1920s, with every beetroot freshly harvested and hand selected to produce a product known for its outstanding quality and taste.
 
Soups have always been associated with Baxters, with the introduction of the famous Royal Game Soup in 1929. Baxters is now are the most popular premium soup brand in the UK. There are 6 distinctive ranges to choose from: Favourites, Healthy Choice & Healthy Choice Chunky, Deli Inspired, Luxury, and Vegetarian.
In 1971, Chutneys were introduced, and the range includes traditional favourites like Tomato and more contemporary such as Spanish Tomato & Black Olive and Fire Roasted Pepper.
 
Baxters products are enjoyed worldwide, and the company continues to grow and develop new ideas as tastes change and consumers become more adventurous. By maintaining high standards and constantly working to develop new products and ranges, Baxters will continue to be the company associated with fine food products.
 

About Baxters

• 1868: George and Margaret Baxter borrow £100 to open a grocery shop
• 1879: Margaret commences jam making
• 1954: Baxters becomes brand leader for beetroot products
• 1959: First company to offer marmalades and jams in 12oz jar
• 1996: State-of-the-art Riverside Factory opened close to the original shop site
• 2004: Acquisition of SoupExperts Inc in Canada
• 2007: Official opening of Baxters Foods Australia Pty Ltd
• 2009: Employs over 1,100 people across the world