Petty Wood celebrates 200 years of innovation

The ethos of the company is to add value to everything we do. We are returning to what we're really good at - Petty Wood as an innovator. We want to get back to being passionate about the food we sell, passionate about the brands we represent and innovate in all the markets in which we operate.
John Potter, CEO - Petty Wood

Building brands of distinction since 1816

This year marks a significant historic milestone for Petty Wood as it celebrates 200 years of trading within the UK food and drink industry.

To put that into context it first started trading one year after the Battle of Waterloo and over 65 years before Marks & Spencer opened their first Bazaar in Leeds!

From the very beginning the business model created by Mr Petty and Mr Wood was built on growth through innovation. During the rest of the 19th century the Wood Family took control of the business and made significant investments in building a purpose built distribution centre at Southwark Bridge Road in the heart of London. Here they procured products from around the world such as tea, dried fruits, cereals and spices which they packed for manufacturers and retail customers.

During the 1890s the company became a pioneer for the packaged grocery trade, investing in vehicles with combustion engines rather than horse drawn and becoming one of the first companies to repack bulk goods into small parcels for sales through retail shops. In 1891 they even launched their own brand called Epicure, which is still going strong today and celebrating its 125-year anniversary in September of this year.

For the past 50 years Petty Wood has used this strong heritage platform to attract some of the most famous and globally recognised brands to work with. Brands such as Walkers Shortbread, Werthers, Bendicks, Weight Watchers, Baxters, Canderel and Lavazza have partnered with Petty Wood for many years to maximise distribution through Petty Wood's comprehensive multi-channel market coverage.

In recent years we have broadened the portfolio to offer challenger brands that bring exciting innovation to the market. Often successful in their own country, or sometimes new start up innovators, these challenger brands see the value in tapping into Petty Wood's significant infrastructure and sales and marketing expertise.

Petty Wood provide brands with a cost effective route to market and our retail customers with a consolidated supply chain. This allows retailers to effectively access the tried and tested brands that they know and love as well as innovative NPD. This can help differentiate the range offered to consumers and drive increased value and interest in core categories.

Looking forward to an innovative future...

This year we have some exciting new innovation coming into the business particularly in the areas of 'World Food' and also in 'Functional Food and Beverages'.

We also have some amazing new product launches planned from brands like Lavazza and Bundaberg which will really help to drive sales in their respective categories.

One of our key business objectives this year is to double the amount of direct Independent and symbol customers that we supply. As a result, we plan to introduce a number of exciting initiatives throughout the year that will make it easier than ever to trade with Petty Wood.

One such initiative is the new online trade shop, to be launched in early September 2016. This will enable orders to be placed online in a quick and efficient way.

We also offer an instant credit facility for new customers at an increased level of £2000 without the need for references.

In order to celebrate our 200th year and re-engage with our independent retail heritage we have reduced our minimum order quantity down to £100 (£200 if glass is included). This will allow more retailers to access the extensive range we carry. Customers who place larger orders will continue to receive preferential pricing and during the year we will be developing loyalty programmes and exclusive activities to reward their continued support.

In addition we have committed to a presence at more than a dozen trade shows throughout 2016. This includes the Nisa, Costcutter and Spar shows as well as Farm Shop & Deli.

We have been showcasing our new innovations and talking about our comprehensive product range along with how retailers can maximise category value.

Petty Wood ticked all the boxes; premium, good quality well trained staff, and a very good reputation and distribution base.
David Rogers, Managing Director - Lavazza Coffee (UK) Ltd

Find out what we offer...

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